As August wraps up and the unofficial start of fall arrives, I can’t help but reflect on what I learned from a summer challenge I set for myself: posting at least one piece of content every single day. It was a true test-and-learn experience for social media growth with consistency…and the insights I gained were game-changing. If you’re looking to improve your social media strategy, here’s what I discovered.

1. Consistency is Key

The biggest takeaway? Posting more = more reach. Period. When you show up daily, your brand stays top of mind, leading to more engagement, conversations, and visibility. Simply being present in the digital space resulted in more interactions with potential clients and like-minded creatives. The rhythm of consistent posting made a noticeable difference.

2. Content Variety Matters

Not all posts serve the same function, and that’s okay! I experimented with different content formats—Reels, carousels, and stories—and noticed that each resonated differently with my audience:

• Reels: Great for expanding reach and attracting new followers.
• Carousels: Served my existing audience well, providing deeper insights and engagement.
• Stories: Perfect for behind-the-scenes and real-time interactions.

The key takeaway? A lower-performing post isn’t necessarily a bad post. Some content needs to exist for branding purposes, even if it doesn’t go viral.

3. Purposeful Posting Yields Better Results

When I focused on why I was posting rather than just what I was posting, I saw more meaningful engagement. Every piece of content should serve a purpose—whether it’s educating, inspiring, or connecting. This realization confirmed that if reach isn’t your main goal, you can post less frequently but with even more intention.

4. Trending Audio & The Luck Factor

Here’s the fun part: my best-performing post (which hit 10K reach) was a random video of a strawberry dipped in chocolate hummus. It wasn’t overly strategic—it just happened to use trending audio and fit within my niche.

Moral of the story? Sometimes, content success is unpredictable, but using trending audio can definitely give your posts an extra boost!

Key Takeaways for Social Media Success

If you’re looking to refine your content strategy, here are some key lessons from my August experiment:

✔ Trending audios help with reach—especially when used early (ideally under 10K uses). But even if a sound has more traction, if it fits your content, go for it.
✔ Posting times don’t matter as much as you think—great content can pick up traction days or even weeks later. Don’t delete posts too soon!
✔ Hooks are everything—strong opening lines in videos drive higher engagement and watch time.
✔ Shares are the new metric to watch—craft content that people want to share with their audience.

What’s Next for Me in September?

📌 Increasing my posting cadence beyond one post per day.
📌 Creating more structured content series (like ‘Tips Tuesday’ or ‘Daily Thoughts’).
📌 Researching successful video formats in my niche and analyzing why they work.

If you’re looking to create a more consistent and purposeful social media strategy, let’s chat! Whether you need help brainstorming content ideas or refining your posting strategy, I’d love to help you apply these insights to your own brand. Let’s make social media work for you!