The clock is ticking—January 19 is just around the corner, and with it comes the potential TikTok ban. It is in your best interest to focus on building your business on a foundation YOU control. Whether it happens or not, there’s a bigger takeaway here for all of us as entrepreneurs and content creators:

Don’t build your entire business on rented land.

Social media platforms are amazing tools. They’ve helped me grow my audience, connect with you, and even land some incredible clients. But at the end of the day, these platforms are borrowed. Their rules, algorithms, and policies can change in an instant.

That’s why I’m such a big advocate for having owned platforms:

• Your email list: The most direct way to stay connected with your audience, no matter what happens to your favorite app.
• Your website or community hub: A space that’s entirely yours, where you control the messaging, branding, and experience.

Social Media Should Amplify Your Business—Not Be Your Entire Business

I’ve been working hard to ensure my business foundation is solid—creating content that drives people to my email list, optimizing my website, and thinking about ways to build deeper connections beyond the scroll (I love a good digital or in-person workshop or 1×1 biz planning sesh).

If you’ve been leaning heavily on social media, consider this your sign to start diversifying:

✔ Start an email list if you don’t have one yet. Even a small list is powerful.
✔ Refresh your website or create a simple landing page to showcase your brand.
✔ Think about other ways to connect with your audience, like a private group or membership.

We can’t control what happens on January 19, but we can control how we respond. Let’s use this as a reminder to build businesses that last, regardless of what happens to the apps we love (I really was just starting to love it too).

How Are You Preparing Your Business for the Future?